Barcelona and its surroundings were witnessed a few days ago from the shooting of the video presentation of the new hybrid model of Lexus , the new Lexus is 300h , this video was projected for the first time exclusively in the last 2013 Geneva Hall.
The filming of the video of the lexus IS 300h has lasted four days in which the team, composed of more than 60 professionals in the audiovisual sector -mostly Spanish -has been put under the orders of the director of the famous English television program Top Gear, Konrad Begg.
Lexus has chosen Konrad Begg for his extensive experience in automotive shootings. Throughout his professional career, Begg has directed some entertainment programs for the BBC, among which is Top Gear, the television series that addresses the motor world in humor. In addition, Begg had already worked with Lexus previously, which defined it as a "totally premium experience."
This presentation video is part of the communication strategy that the company is carrying out at European level, a market in which the lexus IS 300h will be launched next June. To reach these European consumers, the video has focused from a wide perspective in which, in the words of the director, on the one hand "it is intended to highlight the dynamism of the design of the car and its power" and on the other "create expectation" transmitting the values of this high -end car firm.
Transmit the pleasure of driving, the elegance of the model or exclusivity offered by the brand to its customers through the image has not been simple, but for this, Begg has combined outdoor driving sequences with images of the lexus is 300h surrounded by an insinuating lighting that highlights the automobile lines. They also participate in the spot a cast of dancers and models that will put the personal touch to a video with an undisputed protagonist: the new lexus is 300h .
04 Aug.25