After the presentation of the new corporate image and the new logo in 2011, Škoda has been incorporating the new logo into all new releases. The first model to show the new logo was Citigo , followed by Škoda Rapid . Now, Fabia and Roomster are the third and fourth model of the brand that incorporate the new logo and the new typography.
The new škoda logo appears in different locations inside and outside the vehicles: in the bumper, on the back, on the wheels, the steering wheel, the engine or the key. In addition, the Škoda Fabia and the Škoda Roomster incorporate the new typography in the trunk that will first carry the ŠKODA name on the back. Additional designations such as TSI, TDI, "Greenline" or "RS" also change design with the new typography.
The new corporate image of Škoda includes a total renewal of the brand logo. Thus, in the logos of the vehicles the new winged arrow in chrome and black appears significantly fresher and more modern, as designers have focused on the essential.
The presentation of the new corporate image at the 2011 International Geneva Salon gave the exit gun to the highest growth phase of Škoda, which will present a new model every six months.
