The needs of people and our planet have changed in recent years and that is why BMW Motorrad has decided to change its strategy. Thus BMW Motorrad will now give priority to urban and electric mobility , which is why Husqvarna Motorcycles .
BMW will concentrate on the expansion of the BMW Motorrad brand resources and for this you will acquire Motorcycles Husqvarna.
Expansion of products in the urban and electric mobility sector
In 2012 BMW Motorrad has achieved a new sales record and intends to remain profitable and grow sustainably. Currently the central business includes unique and exclusively vehicles of the Premium segment of the “Tour”, Enduro ”," Sport "," Roadster "and" Maxi-Scooter "sectors with displacement between 650 and 1,600 ccm.
However, BMW Motorrad attacked last year for the first time the urban mobility with the Maxi-Scooter C 650 GT and C 600 Sport. In 2014 it will expand the offer in this segment with the electroscoter “C Evolution”.
BMW Motorrad 's philosophy is to develop ecological and/or electric combustion engines that contribute to the care of the environment.
