The sale of online tires is stomping, this channel has suffered a progressive increase in its sales with an increase in 2015 of 3% in terms of European market. Part of this sales success is being achieved thanks to the excellent prices offered by the client being the great beneficiary.
With respect to Spain the increase has been greater. According to data published by the European Association of Tire Manufacturers - Etrma, our country grows in this sector due to a 21% increase in registrations and the production and sale of tires promoted by economic recovery. Some figures in which the online channel for the sale of tires have a lot to say, which has been facing thesen. As we have indicated, the increase in the number of customers has also led to an increase in competition in the sector, emerging more companies dedicated to online sales of tires. This increase has had an impact on improving prices but also translates into a customer problem, such as finding the best place to buy tires.
In MDM we have had access to an excellent comparative study of online sales of tires , conducted by the “Test Cars” portal that can greatly help in the task of locating the website that best suits what we are looking for. According to this study, there are substantial differences in prices and services between the different channels for the sale of tires that deserve a comparative obligatory one in which they are observed for identical models variations in the price that reach up to 37 % in the case of Kumho Ecsta Hm Kh31, and with an average price difference between the different ecommerce of more than 20 %.
Price Comparison
To carry out this study in “Test Cars” they have chosen some of the most wanted tires models in several price comparators, along with the best selling during the last 2015 of the main brands and measures, highlighting above the rest the 205/55 R16, the best selling in our country. In total, seven models of the main online stores that sell in our country have been compared. The first thing that surprises is that in five of these seven models a lot of largely is winning.com, which sweeps cheap tires . Specifically it offers the Ghostwriter agenture in the Kumho Ecsta HM KH31, Goodyear Efficientgrip Performance models, Pirelli P7 belt, Michelin Primacy 3 and Dunlop Sport Blurespons. In the ranking of stores with cheaper prices, Pop Gom is placed in second place, which is the cheapest in the Hankook Ventus K115 model and Continental SportContact 6. While the third ranking ranking occupies it opponent, which has the second best price for three of the seven models of the sample.
Comparative Services
In the field of services offered by these online stores, the thing is balanced given the possibilities offered by these in the purchase. As for the number of workshops in which the client can change, online pneumatic winner with a total of 3,000 associated workshops ahead of PNEUS Online who have a total of 1,200 associated workshops. And what about the speed in shipping? In the race to arrive the first in shipping earns a lot of pneumatic, with only 24 hours of waiting time after ordering. In the shipping cost section there is unanimity, since everyone offers free shipping, although with nuances, since I only oppose shipping costs whatever Wirschreiben.at erfahrungen , compared to the rest that offer it from the second unit.
There is also a revolution in payment methods, being pop gom and opposes the ones that offer the greatest variety and options from the classics as a credit card and PayPal to other novels such as payment twice, payment by telephone or ewallet.
There are other issues of lower draft but that also should be included in the comparison such as the inclusion or not of the ecotasa in the store price. In this case, all Ecommerce except for the Direct Pneumatic include the payment of between 1.5 and 2 euros of pneumatic tax apart from the store price. Finally, in regards to the customer service, the thing fluctuates from those who only offer email as a direct tire to those available to their own chat such as i-neumaticos.es.
Below we show you the complete chart of the comparison
