The Madrid vehicle hall in Madrid has been the scenario chosen by Volkswagen to present in Sociedad "Das Weltauto" , the new brand of the Volkswagen Group for used vehicles.
The occasion vehicle market is the ideal alternative for all customers looking for a vehicle at an affordable price, but with all the reliability guarantees offered by a new car. Thinking about these users, “Das Weltauto” , the new brand of the Volkswagen Group for used vehicles. "Das Weltauto" relevant the multi -brand dimension of the Volkswagen Group and focuses on the values it wants to transmit through its occasion vehicles: quality, trust, reliability and transparency.
“ 'Das Weltauto' is different from everything that exists today in the market. We have created a global brand, which promises our customers a shopping experience with the same guarantees of service and quality that we offer to buyers of new vehicles. And we do it with vehicles of all brands, even those that are not part of the Volkswagen group ,” explains Francisco Pérez Botello ”, director of Volkswagen Spain.
The range of vehicles of “Das Weltauto” offers a wide range of age and mileage options, which are classified in the “selection” segments (less than 24 months, or less than 30,000 kilometers), “occasion” (between 2 and 5 years, or between 30,000 and 100,000 kilometers) and “opportunity” (between 5 and 7 years, or up to 150,000 kilometers). By including vehicles of all brands, even those that are not part of the Volkswagen Group , the wealth and versatility that the client can find in “Das Weltauto” is unique. With the Volkswagen certified review, the brand submits all vehicles to an exhaustive mechanical and visual examination, which guarantees a high level of security.
"We believe that there is a magnificent opportunity for 'Das Weltauto'. About 50% of the buyers of other vehicles opt for models of less than seven years old, precisely the market to which 'Das Weltauto' is addressed. In this way, all vehicles marketed under the umbrella of “Das Weltauto” will have a quality certificate that guarantees that they have successfully exceeded the review process, in addition to a mileage certificate.
“Das Weltauto” brand has associated a large number of services, such as the European guarantee of up to 24 months for all vehicles, which covers repair in the official Volkswagen throughout Europe, and the personal assistance service, which is responsible for any unforeseen event at any time. On the other hand, customers will be able to choose custom financing offers, in addition to being able to offer their old vehicle as part of the payment. The possibility of customizing the vehicle, adding components or equipment, is a sample of the great versatility of the program.
"Das Weltauto" will have a network of Volkswagen , where customers can also conduct tests for occasion vehicles, without any commitment. “Das Weltauto” brand is already operational in more than 20 countries, such as Germany, China, Japan or the United States.
