Today we live in a world where everything is quantified and valued, from which are the most active social networks until online store has more sales, but those rankings do not always take into account all the variables and to show a button.

When the Artcurial Auction House announced the sale of the Ferrari 335 S of 1957 in the Rétromobile Hall held in Paris on January 5, the passionate of the Automobile and Collecting world expected to see new sales record in the history of classical vehicle auctions. Its initial price was set at 25 million euros and amounted slowly to the final a whopping of 32 million euros, finally occupying the second place in the list of more expensive vehicles in the story behind the Ferrari 250 Gto, which reached a price that is around 34 million in 2014. The value of the vintage cars of the Italian brand increases annually exorbitant percentages and make a ferrary Revalorized classics.

Despite the scandalous price that this jewel in the history of the car reached, its owner will not be able to enjoy on the road to 300km/h offered by its engine, since it was expressly designed for competition. There are only four ferraris of this model in the world and, specifically this 335s that could be seen in Paris, had been in the hands of a French private collector for more than 40 years.

Ferrari's 335s model was the protagonist of the accident that occurred in the emblematic one thousand Miles Italian (Mille Miglia) and that would cause the total cancellation of the race from the following year. At the hands of Alfonso de Portago, replacing in the last minute a patient Luigi Musso, the 335s debuted in the World Resistance Championship in the third round of this automobile test of great notoriety. The car, at the hands of the Spanish pilot, was third in the race when the tragedy between Cerlongo and Guidizzolo occurred. The explosion of one of the 335s tires cost both Portago and his co -pilot, in addition to 14 fans who enjoyed the race in the mediations. The multiple protests that originated after the named "Tragedy of Guidizzolo" made 1957 the last year of celebration of the thousand miles in Italy.

The Indian multinational has made the decision to ask her followers on social networks for help to rename the 'Zica' model, presented just a few days ago at the Auto Expo Fair in New Delhi. The name, acronym for "Zippy Car" (energetic or cheerful car), looks too much like that of the virus that frightens the world population these days. For this reason, Tata has launched a Twitter contest with the hashtag #fantasticonamehunt and also on Facebook and WhatsApp to find a new name for your vehicle. The prize? A car of this model or the equivalent of its value, in the event that the winner does not reside in India.

The 'Zica' aims to be the jewel of Tata Motors and seems to sell this car with the same name of a virus that has made the WHO declare the health emergency is not very suitable. At least this has been declared by the company to Bloomberg: "Tata is a socially responsible company and for empathy towards countries that are suffering difficulties due to the recent outbreak of the Zika virus, he has decided to rename this model." According to the multinational, in the coming weeks it will be announced what the winning name is so that the vehicle can be launched already with its new denomination.

The Zika virus is transmitted by the Aedes Aegypti mosquito, also responsible for other diseases such as chikungunya or dengue. 24 countries of the American continent are affected by this virus that was first discovered in Uganda in 1947. Most of the infected do not present any symptomatology but, in pregnant women, there is a great risk that the baby is born with microcephaly , although it is still unknown what is the mechanism by which the Zika virus causes this disorder.